Sunday, June 22, 2014

dust in the wind

I'm researching a concept, trying to find a famous quotation about the wind. I'm curious if someone has written about the beauty of it and how it blows through fabric, creating those billowing shapes, all unique depending on all those little details that all seem so endless. How it blows through the branches in the winter and then the leaves in the summer, transforming from a comfortable rustle to a high pitched crackle as the autumn happens. I want that feeling simplified into a word or a few.

The wind. It's invisible - as if it doesn't even exist, yet it's present almost always - changing the shapes of things, whistling and what not.

The only verses I read are negative... about wicked winds, punishing... as if wind in and of itself were inherently bad.

why? I was looking up images of the American Flag and started noticing about how important a role the wind played in them all. Last week someone asked on linked in or twitter... what it meant to be american... and I couldn't think of an easy answer.

How are we americans different from any other country? What stands us apart from the rest? What is our mission? What is our core belief and how do we want to be represented?

These are the same questions that every brand asks themselves?

Knowing who you are is key - owning it is everything.

I work for a company that was first established in 1752. Its in fact the oldest personal care company in the country. That's something special.

maybe it's like a beautiful old american flag - the wind symbolizing time.